What have Poster Designers ever done for Sport?

If you asked my PE teachers at Selkirk High School in the ’90s the least likely thing I would ever be asked in the future, if ever interviewed about my professional career by a journalist, then, “How does it feel to have left your footprint on sporting history?” would have likely been top of their list.

But amidst the buzz of the 2014 Ryder Cup tournament taking our wee country by storm, standing in Gleneagles in my Lochcarron Ryder Cup tartan kilt, a putter’s length from golf legends Steven Gallacher and Rory McIlroy, I was asked that very question, and it was the moment I realised that the poster design I’d entered into the Quarriers’ competition a few months earlier would become a relic of a truly historic sporting event.

If only my PE teachers had collaborated with the art and design dept back in the day, I’d have found an appreciation of sport much earlier on in life. But what’s the role of a designer in a sports tournament anyway?

Design and Sport  Рthe perfect match

It’s a sports tournament poster designer’s job to create a visual to evoke the interest of even the non- sports fan in the event, and, should be a physical souvenir that entices the sports fanatic to recognise the value of clever design. Here are three, now cult, classic designs I think did that the best:

Yusaka Kamekura: 1964 Tokyo Olympics

Gaby De Abreu and Paul Dale: 2010 Football World Cup

Arroyo: 1981 Roland Garros Tennis Tournament

Katie artist designer of the 2014 Ryder Cup Official Poster